What a super great idea! (much unlike that dumb old mean PETA ) Taxi, a Toronto ad agency, recently made 3,000 jackets for the homeless, a project called 15 belowproject. The jackets were made to be lightweight, waterproof, breathable, convertible (can be made into a backpack or pillow) and the most important, warm. When the 9 pockets of the jacket are stuffed with newspaper, the jacket can withstand extreme cold temperatures. The project got its name from the temperature in which a weather warning is issued.

This is the jacket being tested in a cooler with a temperature of -19 degrees.